Industry Analysis for Cartel Blue

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Market Overview

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Relevant Market Size

The market in which Cartel Blue is operating can be characterized by the following:

  • Premium denim jeans.
  • Sales: Consumer research group NPD reports the fastest-growing segment of the denim jean market is premium with estimated market value of $2.2 billion for the year ended in 2013.
  • Market trend for premium denim jean sales is up 17.3 from the previous year.
  • Premium t-shirts.
  • Sales: We Connect Fashion industry research estimated premium t-shirt and tops market value of $3 billion for the year ended in 2013.
  • Market trend for premium t-shirts and sportswear sales is up 5.7 from the previous year.

Our relevant market size is the annual revenue that our company could attain if we owned 100% market share and is calculated as follows:

  • Total units of premium denim jeans sold in 2013, was 13.5 million pairs.
  • Amount these customers might be willing to spend, on an annual basis, on premium denim jeans is $300.
  • Our relevant market size for premium denim jeans is $2.2 billion.
  • Total units of premium t-shirts sold in 2013, was 67 million t-shirts.
  • Amount these customers might be willing to spend, on an annual basis, on premium t-shirts and tops is $250.
  • Our relevant market size for premium t-shirts and sportswear is $2 billion.As the analysis shows, our relevant market is large enough for our company to enjoy considerable success.

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